diff --git a/app/webapi/routes/promo_offers.py b/app/webapi/routes/promo_offers.py
index 5613048d..87f03cb2 100644
--- a/app/webapi/routes/promo_offers.py
+++ b/app/webapi/routes/promo_offers.py
@@ -17,6 +17,7 @@ from app.database.crud.promo_offer_template import (
     list_promo_offer_templates,
     update_promo_offer_template,
 )
+from app.database.crud.user import get_user_by_telegram_id
 from app.database.models import DiscountOffer, PromoOfferLog, PromoOfferTemplate, Subscription, User
 
 from ..dependencies import get_db_session, require_api_token
@@ -144,20 +145,35 @@ async def list_promo_offers(
     limit: int = Query(50, ge=1, le=200),
     offset: int = Query(0, ge=0),
     user_id: Optional[int] = Query(None, ge=1),
+    telegram_id: Optional[int] = Query(None, ge=1),
     notification_type: Optional[str] = Query(None, min_length=1),
     is_active: Optional[bool] = Query(None),
 ) -> PromoOfferListResponse:
+    resolved_user_id = user_id
+    if telegram_id is not None:
+        user = await get_user_by_telegram_id(db, telegram_id)
+        if not user:
+            raise HTTPException(status.HTTP_404_NOT_FOUND, detail="User not found")
+
+        if resolved_user_id and resolved_user_id != user.id:
+            raise HTTPException(
+                status.HTTP_400_BAD_REQUEST,
+                detail="telegram_id does not match the provided user_id",
+            )
+
+        resolved_user_id = user.id
+
     offers = await list_discount_offers(
         db,
         offset=offset,
         limit=limit,
-        user_id=user_id,
+        user_id=resolved_user_id,
         notification_type=notification_type,
         is_active=is_active,
     )
     total = await count_discount_offers(
         db,
-        user_id=user_id,
+        user_id=resolved_user_id,
         notification_type=notification_type,
         is_active=is_active,
     )
@@ -187,7 +203,26 @@ async def create_promo_offer(
     if not payload.effect_type.strip():
         raise HTTPException(status.HTTP_400_BAD_REQUEST, "effect_type must not be empty")
 
-    user = await db.get(User, payload.user_id)
+    target_user_id = payload.user_id
+    user: Optional[User] = None
+    if payload.telegram_id is not None:
+        user = await get_user_by_telegram_id(db, payload.telegram_id)
+        if not user:
+            raise HTTPException(status.HTTP_404_NOT_FOUND, "User not found")
+
+        if target_user_id and target_user_id != user.id:
+            raise HTTPException(
+                status.HTTP_400_BAD_REQUEST,
+                "Provided user_id does not match telegram_id",
+            )
+
+        target_user_id = user.id
+
+    if target_user_id is None:
+        raise HTTPException(status.HTTP_400_BAD_REQUEST, "user_id or telegram_id is required")
+
+    if user is None:
+        user = await db.get(User, target_user_id)
     if not user:
         raise HTTPException(status.HTTP_404_NOT_FOUND, "User not found")
 
@@ -195,12 +230,12 @@ async def create_promo_offer(
         subscription = await db.get(Subscription, payload.subscription_id)
         if not subscription:
             raise HTTPException(status.HTTP_404_NOT_FOUND, "Subscription not found")
-        if subscription.user_id != payload.user_id:
+        if subscription.user_id != target_user_id:
             raise HTTPException(status.HTTP_400_BAD_REQUEST, "Subscription does not belong to the user")
 
     offer = await upsert_discount_offer(
         db,
-        user_id=payload.user_id,
+        user_id=target_user_id,
         subscription_id=payload.subscription_id,
         notification_type=payload.notification_type.strip(),
         discount_percent=payload.discount_percent,
diff --git a/app/webapi/schemas/promo_offers.py b/app/webapi/schemas/promo_offers.py
index 9724e820..9dd83c32 100644
--- a/app/webapi/schemas/promo_offers.py
+++ b/app/webapi/schemas/promo_offers.py
@@ -50,7 +50,8 @@ class PromoOfferListResponse(BaseModel):
 
 
 class PromoOfferCreateRequest(BaseModel):
-    user_id: int
+    user_id: Optional[int] = Field(None, ge=1)
+    telegram_id: Optional[int] = Field(None, ge=1)
     notification_type: str = Field(..., min_length=1)
     valid_hours: int = Field(..., ge=1, description="Срок действия предложения в часах")
     discount_percent: int = Field(0, ge=0)
diff --git a/docs/web-admin-integration.md b/docs/web-admin-integration.md
index 4f31ed9e..3b8cec29 100644
--- a/docs/web-admin-integration.md
+++ b/docs/web-admin-integration.md
@@ -128,7 +128,7 @@ curl -X POST "http://127.0.0.1:8080/tokens" \
 | `PATCH` | `/promo-groups/{id}` | Обновить промо-группу.
 | `DELETE` | `/promo-groups/{id}` | Удалить промо-группу.
 | `GET` | `/promo-offers` | Список промо-предложений с фильтрами по пользователю, статусу и типу уведомления.
-| `POST` | `/promo-offers` | Создать или обновить персональное промо-предложение пользователю.
+| `POST` | `/promo-offers` | Создать или обновить персональное промо-предложение пользователю. ID может быть как внутренним (user.id), так и Telegram ID (user.telegram_id).
 | `GET` | `/promo-offers/{id}` | Детали конкретного промо-предложения.
 | `GET` | `/promo-offers/templates` | Список шаблонов промо-предложений.
 | `GET` | `/promo-offers/templates/{id}` | Получить данные шаблона промо-предложения.