diff --git a/app/handlers/admin/promo_offers.py b/app/handlers/admin/promo_offers.py
index 577c51e2..f5fd938a 100644
--- a/app/handlers/admin/promo_offers.py
+++ b/app/handlers/admin/promo_offers.py
@@ -1899,63 +1899,87 @@ async def _send_offer_to_users(
     sent = 0
     failed = 0
 
-    for user in users:
-        try:
-            offer_record = await upsert_discount_offer(
-                db,
-                user_id=user.id,
-                subscription_id=user.subscription.id if user.subscription else None,
-                notification_type=f"promo_template_{template.id}",
-                discount_percent=template.discount_percent,
-                bonus_amount_kopeks=0,
-                valid_hours=template.valid_hours,
-                effect_type=effect_type,
-                extra_data={
-                    "template_id": template.id,
-                    "offer_type": template.offer_type,
-                    "test_duration_hours": template.test_duration_hours,
-                    "test_squad_uuids": template.test_squad_uuids,
-                    "active_discount_hours": template.active_discount_hours,
-                },
-            )
+    # Ограничение на количество одновременных отправок
+    semaphore = asyncio.Semaphore(20)
 
-            user_texts = get_texts(user.language or db_user.language)
-            keyboard_rows: List[List[InlineKeyboardButton]] = [
-                [
-                    build_miniapp_or_callback_button(
-                        text=template.button_text,
-                        callback_data=f"claim_discount_{offer_record.id}",
-                    )
-                ]
-            ]
-
-            keyboard_rows.append([
-                InlineKeyboardButton(
-                    text=user_texts.t("PROMO_OFFER_CLOSE", "❌ Закрыть"),
-                    callback_data="promo_offer_close",
+    async def send_single_offer(user):
+        """Отправляет одно предложение с семафором ограничения"""
+        async with semaphore:
+            try:
+                offer_record = await upsert_discount_offer(
+                    db,
+                    user_id=user.id,
+                    subscription_id=getattr(user, "subscription", None).id if getattr(user, "subscription", None) else None,
+                    notification_type=f"promo_template_{template.id}",
+                    discount_percent=template.discount_percent,
+                    bonus_amount_kopeks=0,
+                    valid_hours=template.valid_hours,
+                    effect_type=effect_type,
+                    extra_data={
+                        "template_id": template.id,
+                        "offer_type": template.offer_type,
+                        "test_duration_hours": template.test_duration_hours,
+                        "test_squad_uuids": template.test_squad_uuids,
+                        "active_discount_hours": template.active_discount_hours,
+                    },
                 )
-            ])
 
-            keyboard = InlineKeyboardMarkup(inline_keyboard=keyboard_rows)
+                user_texts = get_texts(user.language or db_user.language)
+                keyboard_rows: List[List[InlineKeyboardButton]] = [
+                    [
+                        build_miniapp_or_callback_button(
+                            text=template.button_text,
+                            callback_data=f"claim_discount_{offer_record.id}",
+                        )
+                    ]
+                ]
 
-            message_text = _render_template_text(
-                template,
-                user.language or db_user.language,
-                server_name=squad_name,
-            )
-            await bot.send_message(
-                chat_id=user.telegram_id,
-                text=message_text,
-                reply_markup=keyboard,
-                parse_mode="HTML",
-            )
-            sent += 1
-        except (TelegramForbiddenError, TelegramBadRequest) as exc:
-            logger.warning("Не удалось отправить предложение пользователю %s: %s", user.telegram_id, exc)
-            failed += 1
-        except Exception as exc:  # pragma: no cover - defensive logging
-            logger.error("Ошибка рассылки промо предложения пользователю %s: %s", user.telegram_id, exc)
-            failed += 1
+                keyboard_rows.append([
+                    InlineKeyboardButton(
+                        text=user_texts.t("PROMO_OFFER_CLOSE", "❌ Закрыть"),
+                        callback_data="promo_offer_close",
+                    )
+                ])
+
+                keyboard = InlineKeyboardMarkup(inline_keyboard=keyboard_rows)
+
+                message_text = _render_template_text(
+                    template,
+                    user.language or db_user.language,
+                    server_name=squad_name,
+                )
+                await bot.send_message(
+                    chat_id=user.telegram_id,
+                    text=message_text,
+                    reply_markup=keyboard,
+                    parse_mode="HTML",
+                )
+                return True
+            except (TelegramForbiddenError, TelegramBadRequest) as exc:
+                logger.warning("Не удалось отправить предложение пользователю %s: %s", user.telegram_id, exc)
+                return False
+            except Exception as exc:  # pragma: no cover - defensive logging
+                logger.error("Ошибка рассылки промо предложения пользователю %s: %s", user.telegram_id, exc)
+                return False
+
+    # Отправляем предложения пакетами для эффективности
+    batch_size = 100
+    for i in range(0, len(users), batch_size):
+        batch = users[i:i + batch_size]
+        tasks = [send_single_offer(user) for user in batch]
+        results = await asyncio.gather(*tasks, return_exceptions=True)
+
+        for result in results:
+            if isinstance(result, bool):  # Успешно или неуспешно
+                if result:
+                    sent += 1
+                else:
+                    failed += 1
+            elif isinstance(result, Exception):  # Ошибка выполнения задачи
+                failed += 1
+
+        # Небольшая задержка между пакетами для снижения нагрузки на API
+        await asyncio.sleep(0.1)
 
     return sent, failed