diff --git a/freqtrade/main.py b/freqtrade/main.py
index ae8561c96..72c8a1f3e 100755
--- a/freqtrade/main.py
+++ b/freqtrade/main.py
@@ -92,13 +92,13 @@ def execute_sell(trade: Trade, limit: float) -> None:
     trade.open_order_id = order_id
     trade.close_date = datetime.utcnow()
 
-    exp_profit = round(trade.calc_profit(limit), 2)
+    fmt_exp_profit = round(trade.calc_profit(limit) * 100, 2)
     message = '*{}:* Selling [{}]({}) with limit `{:f} (profit: ~{}%)`'.format(
         trade.exchange,
         trade.pair.replace('_', '/'),
         exchange.get_pair_detail_url(trade.pair),
         limit,
-        exp_profit
+        fmt_exp_profit
     )
     logger.info(message)
     telegram.send_msg(message)
diff --git a/freqtrade/tests/test_telegram.py b/freqtrade/tests/test_telegram.py
index 7024aa282..4270ba21c 100644
--- a/freqtrade/tests/test_telegram.py
+++ b/freqtrade/tests/test_telegram.py
@@ -195,7 +195,7 @@ def test_forcesell_handle(conf, update, mocker):
 
     assert msg_mock.call_count == 2
     assert 'Selling [BTC/ETH]' in msg_mock.call_args_list[-1][0][0]
-    assert '0.072561' in msg_mock.call_args_list[-1][0][0]
+    assert '0.072561 (profit: ~-0.5%)' in msg_mock.call_args_list[-1][0][0]
 
 
 def test_performance_handle(conf, update, mocker):