diff --git a/docs/webhook-config.md b/docs/webhook-config.md
index db6d4d1ef..2e41ad2cc 100644
--- a/docs/webhook-config.md
+++ b/docs/webhook-config.md
@@ -40,6 +40,21 @@ Sample configuration (tested using IFTTT).
 
 The url in `webhook.url` should point to the correct url for your webhook. If you're using [IFTTT](https://ifttt.com) (as shown in the sample above) please insert our event and key to the url.
 
+You can set the POST body format to Form-Encoded (default) or JSON-Encoded. Use `"format": "form"` or `"format": "json"` respectively. Example configuration for Mattermost Cloud integration:
+
+```json
+  "webhook": {
+        "enabled": true,
+        "url": "https://<YOURSUBDOMAIN>.cloud.mattermost.com/hooks/<YOURHOOK>",
+        "format": "json",
+        "webhookstatus": {
+            "text": "Status: {status}"
+        }
+    },
+```
+
+The result would be POST request with e.g. `{"text":"Status: running"}` body and `Content-Type: application/json` header which results `Status: running` message in the Mattermost channel.
+
 Different payloads can be configured for different events. Not all fields are necessary, but you should configure at least one of the dicts, otherwise the webhook will never be called.
 
 ### Webhookbuy
diff --git a/freqtrade/rpc/webhook.py b/freqtrade/rpc/webhook.py
index 5796201b5..5a30a9be8 100644
--- a/freqtrade/rpc/webhook.py
+++ b/freqtrade/rpc/webhook.py
@@ -28,6 +28,12 @@ class Webhook(RPCHandler):
 
         self._url = self._config['webhook']['url']
 
+        self._format = self._config['webhook'].get('format', 'form')
+
+        if self._format != 'form' and self._format != 'json':
+            raise NotImplementedError('Unknown webhook format `{}`, possible values are '
+                                      '`form` (default) and `json`'.format(self._format))
+
     def cleanup(self) -> None:
         """
         Cleanup pending module resources.
@@ -66,7 +72,14 @@ class Webhook(RPCHandler):
     def _send_msg(self, payload: dict) -> None:
         """do the actual call to the webhook"""
 
+        if self._format == 'form':
+            kwargs = {'data': payload}
+        elif self._format == 'json':
+            kwargs = {'json': payload}
+        else:
+            raise NotImplementedError('Unknown format: {}'.format(self._format))
+
         try:
-            post(self._url, data=payload)
+            post(self._url, **kwargs)
         except RequestException as exc:
             logger.warning("Could not call webhook url. Exception: %s", exc)
diff --git a/tests/rpc/test_rpc_webhook.py b/tests/rpc/test_rpc_webhook.py
index 4ca547390..5361cd947 100644
--- a/tests/rpc/test_rpc_webhook.py
+++ b/tests/rpc/test_rpc_webhook.py
@@ -225,3 +225,15 @@ def test__send_msg(default_conf, mocker, caplog):
     mocker.patch("freqtrade.rpc.webhook.post", post)
     webhook._send_msg(msg)
     assert log_has('Could not call webhook url. Exception: ', caplog)
+
+
+def test__send_msg_with_json_format(default_conf, mocker, caplog):
+    default_conf["webhook"] = get_webhook_dict()
+    default_conf["webhook"]["format"] = "json"
+    webhook = Webhook(RPC(get_patched_freqtradebot(mocker, default_conf)), default_conf)
+    msg = {'text': 'Hello'}
+    post = MagicMock()
+    mocker.patch("freqtrade.rpc.webhook.post", post)
+    webhook._send_msg(msg)
+
+    assert post.call_args[1] == {'json': msg}